The soap opera Qubool Hai there are 864 episodes that aired on ZeeTV from 2012 to 2016 in batches of four twisted seasons. The story began with a fairly simple premise: a love story between Zoya (Surbhi Joti) and Assad (Karan Singh Grover). Located in Bhopal, the show begins with the freedom-loving Zoya, who comes from America, in pursuit of her biological father. She takes shelter, living under the house of her foster aunt’s aunt, Assad’s steel mother. Their worldviews clash when what Zoya sees as gangs, limitations, Assad sees as techzeb, culture, and their regular teasing – he calls her “Miss Farouki” and she calls him “Mr. Khan” – becomes part of building the world .


Zee5, Zee TV’s connected streaming platform, took the initial premise of this TV show and made a fast 10-part web show,
Qubool Hai 2.0 (here, 2.0). Released on March 12, it garnered over a million views in the first week of the platform.

2.0 is not a sequel to Qubool Hai, which began with the harmless idea of ​​simple love in a Muslim mile, which turned into genocidal vampires, generational changes, drugged sex, replaced brides, reincarnation and vampires until it disappeared completely. Over the four seasons, Surbhi Jyoti played Zoya, both of Zoya’s twin daughters, and the rebirth of one of Zoya’s twin daughters. This kind of drama is obviously not conducive to streaming.

An attempt to create a Qubool Hai family tree, how the characters are connected, not connected or killed by each other. Courtesy of Kaavya Ramamoorthy

Instead, 2.0 it simply builds a new world with the same characters who have similar attributes changed to accommodate the changing times.

So what has changed?

In the TV series, Assad is a regressive, conservative man with a solitary perspective on freedom. Zoya, seen mostly in jeans, with free opinions, as if this is not anyone’s business, hits him. In one episode, he dismisses it as “ghair-zimmedar, azaad-khayal, aur badtameez.” He insists that she does not wear jeans and tops, does not go out alone at night and does not carry waste.

it is only the last of the three complaints that makes it Qubool Hai 2.0. Here, Assad’s conservatism becomes an excessive OCD, where he requires things (not people) to be in place – predictable and clean. His sister Najma, who sat around the house in exquisite salutes on the TV show, is now an ethical hacker sitting around the house with hoods and tapping his laptop.

Instead of level 2 Bhopal, the scale of the web show has now been expanded to include Belgrade and Delhi. Assad, who used to be a costume designer, is now a competitor on the TV show representing India.

Qubool Hai 2.0: Why did Rom-Com soap TV go on the India-Pakistan road ?, a companion of the film

Assad meets Zoya 2.0 in the same way he met her on the TV show – Zoe ran away as a bride and is in her wedding dress (bright red in the TV show and snow white in 2.0, notes the change of bridal colors over the years) falls in front of Assad’s car, which he deviates violently. In both shows, the car whirled, as if inhabited by the spirit of Rohit Sheti of spinning dervishes. Zoya and Assad accuse each other of being irresponsible drivers and pedestrians, respectively – this is the same set of dialogues, rebuilt for nostalgia.

“Aapko gaadi chalane ki tameez nahin hai, toh gaadi kyun chalate hain aap?”

“Aapko sadak par chalne ki tameez nahin hai, toh ghar par kyun nahin rehti hai?”

“Aapko baat karne ko tameez nahin hai, toh baat kyun karte hain aap?”

Qubool Hai 2.0: Why did Rom-Com soap TV go on the India-Pakistan road ?, a companion of the film

Thus, there is a very clear intention to include nostalgia for 2012-2013. Qubool Haiwhere the joy of watching is not just experiencing the story, but thinking backwards that moment of watching the show, which was broadcast on TV from Monday to Friday without fail – the show was played at 21:30 first place, with a repeat at 16:30, when most of the children returned from school and nothing exciting happens on television, in this vacuum between returning from school and playing time. This is the moment when people of my generation, then students, consumed this. When the blockade of the coronavirus was announced, ZeeTV decided to repeat it Qubool Hai at 20:00, another main slot.

It is to refresh this nostalgia that similar scenarios and familiar tropes are played out. Zoya prefaces any complaint with “Allah Mian”, a feature that is not lost when translated from television into a web show. In both Qubool Hai and 2.0, Zoya bathes Assad, only to look at him like fresh meat, the camera’s gaze on Grover’s belly.

Qubool Hai 2.0: Why did Rom-Com soap TV go on the India-Pakistan road ?, a companion of the film

However, 2.0 it quickly turns into something else, a spy story between India and Pakistan, with Mandira Bedi as the head of the silver fox of Indian national security, staring at cards with the same dedication to Zoe’s thirsty gaze. The “teasing” is then used, which was mainly to frame Zoya-Assad’s romance. 2.0 for oral blows from India and Pakistan. The very title “Qubool Hai”, although it refers to the vow of marriage during the nikah, gets another function in 2.0 – the pledge of allegiance to one’s country, as seen when Assad accepted a national security mission, and the frankly zealous Qubool Hai notes.

The ten episodes end on a rock hanger, promising further seasons and further ways to redirect nostalgia for pre-streaming to the world after streaming.

Why was Qubool Hai so desirable?

From the beginning Qubool Hai he was under the watchful eye of the hot press. Karan Singh Grover was new to the success of Star One Dill Mill Gaye, a medical drama that is played from 2007-2010, where he plays Armaan Malik, a young, charming medical intern who rises in the ranks. His sharp cheekbones, wide-open eyes, and slender body, clad in tight shirts, made the necessary impression.

Qubool Hai 2.0: Why did Rom-Com soap TV go on the India-Pakistan road ?, a companion of the film

Initially, speculation was which show would be moved to accommodate Qubool Hai, a great show by television standards, given the popularity of Karan Singh Grover among the audience of the soap opera. That was it too Zee TV’s first Muslim social drama.

Within a few months, Qubool Hai reassure the ranks of TRP, which is attributed to both “The charisma of Karan Singh Grover, as well as the track to kill honor”, both seem to have created a connection with the audience – a social problem and a sensory problem. Within a year, it was one of the best shows on television.

Then, in December 2013, Karan Singh Grover was dropped from the show because of his “Unprofessional Behavior”. Hate mail for his replacement and petitions for his return were circulating on the Internet. (Something similar happened in Dill Mill Gaye, where Grover was told to leave, but in contrast Qubool Hai, six months later he was returned due to popular sentiment.)

Qubool Hai is the adaab-irshaad genre of Muslim representation, where the ordeal of a Muslim in modern India, a country that restricts minorities, hides under the facets of Urdu prose, as if the only difference between a Hindu and a Muslim household is aesthetic. This is a kind of representation that is not obscured in the politics in which one lives.

The idea is that every few years, even when some parts of the ambitious love aesthetic change, other parts remain the same. Gambling is trying to figure out which one.

He also had his own problems with censorship. The Content Appeals Board has twice issued notices against Qubool Hai due to excessive violence against women – once when a vamp mixes acid in mehendi, and another time when a woman suffocates her parents-in-law with a plastic bag and forcibly tries to impress her thumb on some documents.

Qubool Hai is not the first TV show to gain new life in streaming. See TVs The claim of Subhan Allah also received streaming spinoff in 2019 with Ishq Aaj Kal, who released each of their 4 seasons during the year. This is a new type of model that takes TV content away from its distorted, inconsistent quality and drapes it with sharper visuals, better costumes, a music song that is no different from Hindi movie music, and some on-screen kisses. The kiss inside Qubool Hai 2.0 it seemed like a constant question asked to the actors, as if it was still a big deal.

Qubool Hai 2.0: Why did Rom-Com soap TV go on the India-Pakistan road ?, a companion of the film
Never kiss your best friend (left) and Qubool Hai 2.0 (right)

The title song of 2.0 it doesn’t have that slow drone feel of soap opera title tracks. It is faster and designed not so much to present a show as to download from Mp3 sites. Never kiss your best friend what was released on Zee5 last year is one such example of this well, when despite emerging trends, there is a sensual suggestion of sex without showing sex, there is a more urban, less theatrical quality of teasing, which is still an important part of the world situation. The idea is that every few years, even when some parts of the ambitious love aesthetic change, other parts remain the same. Gambling is trying to figure out which one.





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