The popular Korean pop group ITZY, a powerful 4th generation female group, has been named ambassadors for the global brand of cosmetics giant Maybelline New York. The Jeji Quintet, Leah, Ryujin, Chaeriong and Yuna joined the ambassadors’ diverse catalog, including a supermodel Gigi Hadid and actress Storm Reed.

The announcement was made through Maybelline’s social media channels along with the poster and commercial. The stunning girls will be featured in Maybelline’s campaigns for Hypersharp Liner, Ultimatte Lipstick and the SuperStay Foundation in Asia this spring. “We have always admired the Maybelline brand and are so excited that we can contribute our creativity, positivity and energy to their global community,” the group said in a statement. “It’s a great opportunity to introduce new sides to our fans and remind the world that being confident and brave is in all of us.”

“I watched the inspiring rise of ITZY and was drawn to how dynamic they are both as a group and as individuals,” said Trisha Ayagari, president of the global brand, Maybelline New York, in a statement. “ITZY defends the love of self, the individuality and self-expression of its fans and the global community. Their energy is powerful and I am so excited to bring these voices to Maybelline!”

ITZY was established in 2019 and is signed by YJP Entertainment. Their debut single ‘From From From reached No. 2 on the YouTube Billboard charts and No. 1 on the iTunes song chart in twelve regions. With numerous awards, awards, belt tours, ITZY’s latest work was their third EP ‘He’s not shy’ released in August 2020. The quintet is preparing for the album ‘Guess who’ to come out on April 30th.

READ ALSO: ITZY draws attention to return to “Wild West”


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