Bangalore-based EdTech-based innovator Teachmint has named actor Rajkummar Rao a national celebrity endorser to celebrate the millions of teachers who now teach online in India. As the face of Teachmint, Rajkummar leads the brand’s latest #TeachmintPeTeachingAasanHai campaign and plays the character of a science teacher, Alok Sir, who has just started online learning through Teachmint.
Teachmint has launched a national campaign on various platforms, the main element of which is a promotional film starring Rao. The series of promotional films aimed at educators aims to emphasize the ease of digital teaching through the Teachmint application. The title of the campaign is “Chahe jaisi bhi zarurat ho, Teachmin pe … teaching aasan hai!”. The brand is proud to establish a new category in EdTech, where every teacher can create their own online classroom and launch it live in a few minutes. From enrollment to daily teaching on the platform, Teachmint is completely free for teachers.
Commenting on the same, National Film Award winner Rajkumar Rao said: “Education is one of the most important aspects of any nation-building. The last year has highlighted the problems teachers and their students face in digital connectivity. I love the efforts made by Team Teachmint to build a very simple and localized solution for teachers in India.
My teachers have played a particularly important role in shaping my life and I am glad that I could help all the teachers now through Teachmint. I am happy to launch this campaign together with Teachmint and I hope it will reach the maximum number of teachers so that they can also benefit from the incredible benefits of online learning. “
Divyansh Bordia, Co-Founder and Chief Operating Officer, Teachmint said, “We are on a mission to enable teachers in India with technology and to make quality education accessible to students across the country. We believe that teachers are at the center of a great educational experience and this is what will really unleash the power of EdTech. Through the #TeachmintPeTeachingAasanHai campaign and the partnership with Rajkummar Rao, we look forward to reaching millions of dedicated teachers who need technology solutions. “
The #TeachmintPeTeachingAasanHai campaign highlights how the right teaching platform can enable teachers to reach students beyond geographical boundaries and significantly increase efficiency by automating activities such as attendance, assessment of tests, fee collection, and more. as well as a variety of uses such as training in schools and colleges, Test Prep training centers, Govt. Exam classes, etc. use the features offered by Teachmint.
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